Why There Is More Crap Than Substance In Social Media

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It’s your fault. It’s my fault too.

There’s a concept called “positive reinforcement”. If you give positive attention to something, then that thing will tend to be repeated. That which is ignored often goes away.

If a person posts something of substance and it gets little to no likes, but a quiz or meme gets several likes, then the person posting will be more inclined to post that which generates more likes.

When you like or comment on something, you’re reinforcing that kind of content. So, if you’re complaining that there’s too much crap, stop liking it, and start liking, and taking the time to read, content of substance.

Unfortunately, the internet has shortened our attention span to a tweet or a picture. More than a sentence or two, and something is often ignored, even from those who profess a love of reading.

If you want to make the internet a better place to be, reinforce better things. Take the time to read good content. Share it. Reinforce it. After all, whatever you give your attention to is what will thrive, good or bad.

You get the internet you deserve.

© 2015 William Suphan

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